Naa Ayeley Ayettey

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ResearchStrategyDesignMarketing
ResearchStrategyDesignMarketingResearchStrategyDesignMarketing

Areas of expertise

My key areas of expertise are in Design, Management, Marketing and Strategy. Below is a more granular breakdown of my skill-set and services.

Core skills

UX Research & Discovery

Interviews, Surveys, Data Analysis, Competitor/SWOT Analysis, Personas, Journey Mapping, Problem Definition

Product & UX Strategy

End-to-end Product Development (from ideation to launch), Feature Prioritization, Product Vision, Data-Informed Design, MVP definition, UX Audits, Go-to-Market Strategy.

UX/UI Design

Wireframing, Prototyping, Usability Testing, Information Architecture, User Journey Mapping and Flows, High-Fidelity Mockups, Interactive Prototypes.

Collaboration & Delivery

Agile/Scrum Workflows, Sprint Planning, Cross-functional Alignment, Usability Workshops, Stakeholder Communication.

Growth & Marketing Support

Product positioning, Content & Communications Strategy (messaging, positioning, social media), Pitch Deck Design, Partnership Readiness, Analytics-Informed optimization.

View Resume

My Design Process

Desing process of Naa Ayeley Ayettey

Testimonials

Nana Yaw Kunale

I love working with Naa. She’s an amazing person first and a capable UI/UX Designer with impeccable work ethic. She may also, every once in a while, give you a protein bar or yoghurt :)

CTO - Velocity Labs

Ummul-Khair Zurak

Her designs are intuitive and suit the needs of users perfectly. Her excellent inter-personal skills coupled with her design skills makes her a top-notch professional.

Software Dev

Welly Gedel

Ayeley’s outstanding skills, dedication, and patience resulted in a product that perfectly aligned with our vision and achieved a high level of quality. Her work continues to be incredibly valuable to me and my team.

Product Owner

Papa Darfoor

Naa brought clarity and empathy to everything. She turned complex stuff into simple, human experiences and made a real difference for our users and for us as a team

CEO-Pay Up